【学术指导】西安建筑科技大学刘加平院士国家自然科学基金项目《西部建筑环境与能耗控制理论研究》（50921005）课题组

【摘要】影视演员尤其明星的片酬长期缺乏科学的衡量指标与定价机制，故基于灰色关联度综合评价法、多层模糊综合评价法提出一个由8个因子构成的指标体系。为了让剧组和明星商定合理的片酬，建构了基于双方供求关系的动态二次需求函数模型，并为选角导演取舍不同明星不同片酬给出了非线性规划模型。针对政府、影视制作公司、受众的一致呼吁和共同诉求，为遏制影视演员尤其明星天价片酬贡献微分动力学模型。本研究系国内第一次从多维数学视阈俯瞰并剖析明星片酬虚高问题，旨在缩小演艺界、影视界的收入差距，匡扶文化产业乃至整个社会财富分配的公平与公正。

【关键词】明星    片酬     指标     定价     模型     虚高      公平

【英文标题】An Index System and Several Mathematic Modes to Fix Film&Television Episode Actors Especially and Stars' Remuneration

【Abstract】How to measure and fix the remuneration of film &television episode actors, stars especially and super-stars / big-stars scientifically is absent for so long, so this paper constructs one index system composed by 8 factors based on both Grey relevance comprehensive evaluation method and multilayer fuzzy comprehensive evaluation method. For reaching crews and stars an agreement in their remuneration, it builds a dynamic quadratic requirement function based on both supply and demand relation, furthermore to propose a nonlinear planning mode for the director while choosing actor for role. Thinking coincident appeal and common demand from government, film &TV-Play production companies and audiences, the article also contribute a differential dynamics equations mode, to suppress their unreasonably high salary, for cutting down it. The study analyzes and dissects the sky-high price remuneration of stars firstly based on multi-dimensional mathematic analyzing in mainland China, to reduce unequal wages or/and income disparity in show business, movie and television circle, to amend fair and just in distribution of wealth in culture industry even to all society.  

【Key words】Star, Remuneration, Index, Fixing price, Mode, Unreasonably high, Fair

【中图分类号】J9 + O29 + C939     

【文献标识码】A                  【文章编号】

【原发期刊】国资委主管、中国航空工业集团公司主办的《广义虚拟经济研究》2015年第6卷第3期第91-96页，ISSN 1674-9448，CN 11-5905/F，010-84931358。

【备注】因网页大量丢失原文格式，故只能以图片、尾注方式呈现，内容与原发期刊相同，敬请见谅。